A significant change is coming to the sports streaming industry as JioHotstar is reportedly ending its partnership with the ICC and will not broadcast the upcoming T20 World Cup 2026, citing financial losses.
Due to this strategy, Hotstar is now looking to focus primarily on films, and it is set to announce the big lineup of 2026 films tomorrow.
Reportedly, Sony, Netflix, and Prime Video were approached for a partnership with the ICC for the T20 World Cup 2026 streaming, but none agreed due to the pricing.
Cricket fans received a jolt when they discovered that JioHotstar plans to withdraw from the ICC India media rights starting in 2026, following significant losses from overbidding $3 billion for the ongoing 2024-27 cycle.
ICC seeks a new broadcaster for the 2026-29 event rights, valued at $2.4 billion, and if it fails to secure a buyer, it may have to cut the rights fee.
