Success or failure is very common in the film industry. But in this age of pan-India movies, failures are impacting the massive business potential of the next films. Something similar happened with Shankar where the colossal failure of Indian 2 has created a major dent in Game Changer and has also impacted his brand. Even I and 2.0 were not up to the mark, but it was Shankar’s brand and trademark thrilling sequences that gave these films a respectable standing at the box office.
Indian 2, on the other hand, has done massive damage to Shankar and he has now taken a massive hit to his credibility and brand. Everyone feels Shankar has completely lost his touch. There are too many cringe scenes in Indian 2 and the movie is now facing massive trolls on social media after its release on Netflix.
This disaster is now directly going to impact Game Changer. If it was a normal budget film then just Ram Charan’s brand was enough but since Game Changer is another massive pan-India film Shankar’s form and brand would also matter. The buyers are not ready to take the film at bigger prices in all languages. The release delays and budget increases have affected in non-theatrical business too.
Dil Raju is currently in a very risky position. He needs to take the risk and if required, release the film on deficit also. Only massive theatrical returns can put him on the profitable side.
For that to happen, the film needs to get vintage Shankar range word of mouth. There was a time when a large section of the audience used to just watch the film in theaters for the Shankar brand. But with the Indian 2 debacle, it won’t happen for Game Changer and the movie is now entirely dependent on Ram Charan’s starpower and initial word of mouth from the audience.
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