Not only the Telugu cinema audience but even international movie lovers love the IMAX experience. Cinephiles love the big screen experience, and the latest news from Asian Group’s Suniel Narang is that IMAX is coming to Hyderabad.
IMAX is well-known for its large screen, which is ten times larger than a typical theater. It features high-quality sound and video. For years, Hyderabad’s iconic Prasads Multiplex had the IMAX screen, and it was the only one in both Telugu states.
Audiences loved to get immersed in stunning visuals and magnificent sound. However, the contract between Prasad’s group and the team ended, and Telugu audiences were left without a single IMAX screen in their homeland.
IMAX Experience saw a rapid improvement in its standards
Over the years, IMAX technology has improved rapidly. The company rolled out new standards, advanced sound systems, and tighter collaborations with filmmakers. Installing a new IMAX screen requires significant investment and exact technical skills.
Prasad’s launched its own format, PCX, offering a large-screen experience that resembled IMAX. Though the screen lacks the charm of IMAX, the audiences still love this experience.
Asian Group to bring IMAX to Hyderabad
As said above, recently, Suniel Narang from the Asian Group mentioned that IMAX is coming to Hyderabad again. The team plans to set up a new screen in Hakimpet in the next two years. If successful, Hyderabad will return to the IMAX scene.
For a film-loving city, this is more than simply a new screen, and it even promotes Telugu cinema to excel in scale and narrative, resulting in more attempts to raise the bar of larger-than-life experiences to the next level.
