Prashanth Neel’s Salaar marked the comeback of Prabhas after three consecutive disasters; releasing in December 2023, this epic action drama grossed over INR 600 crore worldwide. While the film was a profitable venture in Nizam & USA, there are some territories that incurred significant losses and Andhra Pradesh is one of them.
Yes, the film underperformed in the biggest territory of ‘Rebel Star’ Prabhas; there are two major reasons behind this paradox. Number one, Salaar’s theatrical rights have been sold at exorbitant prices considering the Prabhas-Neel combo; number two, the government of Andhra Pradesh has not allowed for a hike in ticket prices or mid-night shows. The latter is the precise reason why Nizam (where ticket price hikes and mid-night shows were allowed) achieved breakeven and Andhra didn’t.
The situation in Andhra is so bad that even S. S. Rajamouli’s RRR (2022) accumulated some losses for buyers despite the excellent reception it got. According to trade experts, for event films like Salaar, two-thirds of the investment must be minted in the first weekend itself to achieve breakeven, and unfortunately, that is not happening in Andhra territories, thus paving the way for losses.
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