The Hindi Cinema Industry, which is quite popular as Bollywood is facing the problem to catch the audience pulse since the pandemic had arrived. While other markets have also faced the difficulty initial days of post pandemic, they could crack the success formula and got back on the market.
So if you take today’s Telugu, Tamil, Kannada markets, the films in these languages will open with huge numbers irrespective of talk and content. However, the Malayalam industry audience have a different approach to their films as in their market even the big stars cannot get minimum collections through openings.
There are a lot of factors that come into play a crucial role in box office performance, such as Hero Director combo, genre of the film. Most of the Star Hero films like Mohan Lal, Mammootty have opened with negligible numbers when the audience are not interested in those movies.
Now the same is happening with the Hindi Cinema Industry after the pandemic, the audience taste has completely changed. Even the films which have big stars are failing to receive decent openings. It strongly suggests that only stardom is not enough to pull off a film and there will be multiple factors that need to work for a film to see success.
Akshay Kumar and Emraan Hashmi’s latest film Selfiee is heading towards a 3 Crore opening, which is disastrous to say. No one will expect an Akshay kumar film to open with 3 Crore opening. Bollywood Trade Circles thought with Pathaan the industry is on track, but last week Shehzada and this week Selfiee both have disappointed them alongside the audience.
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