The cinema theaters are going through the worst phase in the Telugu industry in recent years. The footfalls have been lessened over the years because the high ticket rates are hurting theaters.
The situation is so bad that the theaters are facing deficits for more than 75% of the days in a month. Recently, if we see the big-budget films Kannappa, Hari Hara Veera Mallu, and the latest Kingdom, all the films fell below 1 Cr share on the first weekday of the initial weekend.
Buyers pay huge amounts to get the movies’ rights, but the movies are ending up with losses, and at the same time, theaters are running in deficits and facing problems in maintaining them properly.
As they face losses in lakhs every month, the theater owners are finding it tough to survive. 90% of the films are seeing deficits in the 1st week, including pan-Indian budget films.
It’s high time for producers, distributors, and exhibitors to start offering flexible ticket prices instead of always going with the GO Max Ticket Price because high ticket rates are hurting theaters.
They should try new techniques and methods, such as reducing the ticket prices for the movies that open with mixed WOM and negative reviews.
The theaters in Telugu states should slash the ticket rates by 20%, 30%, or even 50% on weekdays based on the movies’ performance. Then only the theaters, at least, can get some decent numbers.
If the same trend of huge ticket prices continues, then the theaters will definitely fall much lower than now.
