Hari Hara Veera Mallu starring Pawan Kalyan is one of the big budgeted films of Tollywood. The film faced many delays and this became a reason for the Producer, A.M. Ratnam to have a deficit release. In this case, the film needs a good promotional strategy which is not in place, surprisingly. The film, as a result of this, is not carrying good hype because of this.
First Single, Maata Vinaali didn’t register well with fans and audience failing to create the buzz. Many felt that this song may click only in the theatre. The Lyrical video of 2nd single of the film, Kollagottinaadhiro released today.
This song is definitely a better one compared to the first single. But this song also can’t connect well and raise the buzz as these songs will work out only in the theatres. The team could have opted releasing the characters’ first looks by also showing strong visuals with it. A second Teaser should also be considered with fine visual content. This would surely raise the hype and buzz for the film.
The team is also waiting for Pawan Kalyan to allot dates to complete the shoot of the film which is getting delayed several times. There is also buzz in the Industry circles that the film may not come on the announced release date of 28th March this year.
A magic has to happen for the film to raise expectations drastically and Pawan Kalyan must join the shoot as soon as possible. The team must atleast change the promotional strategy from that moment.
