‘Raa Macha Macha’, the second single from Shankar’s Game Changer, has hit the digital platforms recently to positive response from audiences, with fans calling it a better track than ‘Jaragandi’. Lately, the song has been trending on Instagram.
Multiple influencers across India are shaking their hips to this music single that is composed by S. S. Thaman. This has revealed a marketing tactic engineered by the makers of Game Changer: Sree Venkateshwara Creations.
It is reported that a big amount of money has been invested in influencers to market the song, thus marketing the film among netizens. Looking at the charts, one must admit that the makers have been quite successful in implementing their strategy. It is slated for a release in December this year.
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