Apart from the OTT trend, there is another thing that has been bothering exhibitors and movie industry on a whole now. You may ask what is it? Well, the answer is rain. Both Telugu states are facing heavy rainfall since the last one week.
This has become a hurdle for the movies that are being screened in theatres. In this rain, people are not showing interest to come to the theatre. This is also impacting the movies that are screened right now. This has put entire movie industry in a turmoil.
With the advent of OTT and producers selling movie for early release on OTT, it has become quite tough for the exhibitors to make the profit. As movies are coming onto the OTT platform early, people are not showing that interest in going to theatres. In this situation, rainfall has become another hassle.
As of now the flood is looming over both the Telugu states and it is predicted that the rains are going to stay up until Friday. The Warriorr, Gaargi are all set to release on Friday so we have to wait and see how the situation is going to be going forward.
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