Excluding Sankranthi releases, all biggies are turning into loss ventures in Andhra Pradesh, despite positive reviews. Ever since the Andhra Pradesh government had released a G. O about ticket prices after the release of Pawan Kalyan’s Vakeel Saab the situation for Telugu films in Andhra Pradesh has been not the same.
The ticket rates were reduced to normal prices and after the interaction of industry’s bigwigs, a few corrections were made to the ticket rates in Andhra Pradesh just before the release of RRR. Excluding Sankranthi releases, all biggies are turning into loss ventures in Andhra Pradesh, despite positive reviews.
However, after that, the films have continued to bring up losses even with positive word of mouth and reviews. Starting from Pushpa Part 1, RRR , KGF 2, Bheemla Nayak , Sarkaru Vaari Paata , Bhagavath Kesari and the latest Salaar all these films have achieved the breakeven and saw profits in Nizam but in Andhra Pradesh they have ended up as loss ventures.
A Few films have ended up with minor losses, and others have ended up as big loss ventures. If a film gets flop talk, then It will end up as loss venture in all areas, but here the scenario is different as the films are getting profits in Telangana, but they are seeing losses In Andhra Pradesh.
The difference is due to huge difference in ticket prices between Andhra Pradesh and Telangana. After the new GO in AP, midnight shows and special shows are stopped. All these are affecting badly for the stars. On the opening day itself, the big films are not getting bigger numbers. Only the films which are being released on Sankranthi are working well for Andhra Pradesh buyers.
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