Puri Jagannadh is one of the best filmmakers in Telugu cinema. He produced some of Telugu cinema’s biggest hits while also directing disasters. After Temper, iSmart Shankar is Puri Jagannadh’s only successful film. The audience wishes Puri to move on from these Gangsters and Drugs stories and make films in his original vintage style.
Even his cult supporters are upset by a film like Liger. For the first time, Liger brought him a black mark. His distributors suffered significant losses, and Puri Jagannadh pledged to compensate, but he never followed through.
Buyers applied pressure before the launch of Double iSmart, and he was forced to return part of his losses. Niranjan Reddy, who acquired the entire theatrical rights of Double iSmart, lost around Rs 40 crores due to the film’s horrible performance.
The question is whether Puri Jagannadh would compensate for Niranjan Reddy’s massive loss, Double Ismart. Despite the fact that the agreement is non-refundable, Puri Jagannadh must reimburse a portion of the significant loss. At the very least, he should accept responsibility and cut the price of his next film, as other major production companies do. Otherwise, his credibility would suffer, and no one would be willing to pay for his next film.
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