This weekend has recorded disastrous collections for new and older releases for Tollywood. This is likely due to the spread of the new variant of COVID-19 – Omicron.
Since the release of Akhanda in theatres, Tollywood movies have been performing exceptionally well on weekends. Every Sunday show showed houseful numbers in main centers with decent occupancies for Akhanda. This trend carried on with Pushpa-the Rise as well, which held strong on weekends.
Shyam Singha Roy also pulled audiences to the theatres on the weekends. Even last weekend showed decent numbers at theatres. But the trend has turned upside down due to Omicron. This weekend has been disastrous for all Tollywood movies.
This is the first time the numbers have been this low in a long time. Omicron seems to be affecting theatres around AP and TS, with people staying at home due to the virus. But one can only be positive that the audience will flock to theatres as soon as the third wave is controlled, and the trend of disastrous weekend collections for Tollywood does not continue.
One other reason could also be that no one is interested in the recent releases, and is waiting for Bangarraju. Only time will tell.
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