Seems like Tollywood has figured out a new marketing strategy. Releasing lyrical videos is the ongoing trend that’s been following recently. Coming to star hero’s songs, fans expect more than just a video and that’s the reason the makers are adding a dance moves of those stars. We all have witnessed the buzz created by pushpa’s hook step. Not only tollywood but it went places to Kollywood, Bollywood and even our cricketers made reels on that which made everyone talk about Pushpa.
And then comes the Superstar Mahesh’s Kalavathi song from Sarkaru Vari Paata. The hook step by Mahesh is the new talk of the town. Though the tune, lyrics, singing and music is top notch, it’s the Mahesh’s hook step that’s been talked much and took Kalavathi to next level. Most of the celebrities are dancing for that line and posting videos. So the number of views itself is the evidence that the marketing strategy is working out. So let’s wait and see how long this trend goes….
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