Stars are the biggest X factor in bringing audiences in large numbers to the theatres regardless of the movie talk. It’s these stars who put massive record-breaking numbers at the box office. However, even they sometimes need some additional X factor for putting big opening numbers. This X factor could be the director, chartbuster audio, excellent trailer response, or some huge promotions. However, in the case of Devara, NTR has proven every theory wrong and emerged as the single biggest factor behind the blockbuster opening without an X factor.
Devara has opened to a non-SSR record opening in Telugu with more than Rs 80 Cr share. The numbers are bigger than recent pan-India biggies such as Kalki and Salaar. Worldwide the film opens with more than 140 Cr gross worldwide.
Undoubtedly, NTR is one big X factor and the movie was destined for a good opening. But trade and industry people are still in shock seeing such humungous numbers as it Devara does not have another X factor to bring such numbers.
Koratala with Acharaya was in a career slump, audio was not a huge hit, the Trailer received mixed responses and even the release event was canceled. But still, the movie pulled off record numbers. For Devara, NTR certainly is the X factor and the 2X factor as well.
We are hiring passionate and enthusiastic content writers who can create original stories. If you are interested in full time, part time or freelancing, email us at jobs@tracktollywood.com. You need to work a 5 hour shift and be available to write articles. Kindly include your sample articles. Applications without sample articles will not be encouraged.
