Dasara is an extremely fruitful season for new releases with families willing to go to theatres in search of good 3 hours of entertainment. However, this Dasara has turned out to be quite ineffective for all new releases.
We saw films like Viswam, Vettaiyan, Maa Naana Superhero, Janaka Aithe Ganaka and Martin hitting the screens this festive season. None of these films managed to set the box-office on fire while Devara which is in its 3rd week managed to attract the maximum audience.
Devara collected more than 8 Cr share in Telugu states on the 3rd weekend while Vettaiyan collected around 6.5 Cr share in Telugu states for 4 days weekend. Viswam saw a collection of around 3 Cr share while Maa Naana Superhero was a complete washout.
Martin also did not put any respectable numbers while Janaka Aithe Ganaka failed to make good numbers and collected around 1 Cr share worldwide. All new releases failed to capitalise on the festive season while Devara reigned supreme despite being in its 3rd week.
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