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Cinemas see initial effects of IPL season

Films and Cricket are the most loved and entertaining aspects of the Indian People. Indian Premiere League also known as IPL, started on Friday. Films that released the same day started experiencing this effect. The Telugu film, Om Bheem Bush which was released on Friday started very slow but opened with a positive word of mouth.

The film picked up the momentum and is witnessing a good jump on day 2. The collections of the Day 2 are 30% higher than the opening day. The film has registered good occupancies from the Matinee show But the first and second shows have not grown as expected due to the IPL effect. People prefer to watch IPL which generally starts and ends during this time.

No film from Tollywood collected double-digit share in Telugu States after Sankranthi. Om Bheem Bush also makes it look tough. Tillu Square, the sequel of blockbuster DJ Tillu will be released in the theatres next week. The trade is hoping to revive from the film. Tillu Square stars Siddhu Jonnalagadda and Anupama Parameswaran in the lead roles. First look and teaser too generated good positive buzz. All eyes now are on Tillu Square which has no competition with any other release.

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