Megastar Chiranjeevi held a crucial meeting with Telangana single-screen exhibitors today to address the ongoing percentage system crisis that has been affecting the Telugu film industry since April 2026.
Meeting Outcome and Key Assurances
On May 25, 2026, Telugu film industry representatives, including exhibitors from Telangana, met Chiranjeevi to discuss the ongoing crisis regarding the percentage system for single-screen theaters.
After hearing all concerns, Chiranjeevi clarified that the discussion is not about one film or one sector, but about ensuring fairness for producers, distributors, and single-screen exhibitors alike. He reminded everyone that the Telugu Film Chamber of Commerce is the highest decision-making body of the Telugu film industry, and all stakeholders should respect its decisions.
Chamber Committee to Resolve Crisis
Chiranjeevi emphasized that once the Chamber forms a committee and takes a decision on the percentage model after consulting everyone, no one should publicly oppose it through the media, as it sends a wrong message that the industry is divided.
The Megastar acknowledged that some single-screen exhibitors were unhappy with the performance of previous committees, but expressed confidence that the new committee formed by the Chamber would thoroughly study the issue and submit a fair proposal by June 30. He assured everyone that he would also do his best to ensure the committee completes its work on time.
The percentage system dispute has been a contentious issue in Telangana since early April, when several single-screen theatres shifted to a percentage-based model.
The exhibitors expressed satisfaction after the meeting, thanking Chiranjeevi for understanding their concerns and assuring justice for all parties involved. They also said they would discuss the meeting with their association members and communicate their approval within 24 hours.
