As we know that from last year most of the movie’s digital rights were sold before the release of the movie and movies started streaming before completion of its theatrical run which completely effected the Overseas market. Many films couldn’t even recover print cost’s and later the downfall of Overseas business has happened. This year Sankranthi biggie’s Sarileru Neekevvaru & Ala Vaikunthapuramuloo were sold for a decent price in Overseas region.
Sarileru Neekevvaru digital rights were sold to Amazon Prime and the makers were clear about it. But this did not happened with Ala Vaikunthapuramuloo the digital rights were sold to Sun Network were the PR team stated publishing that this film will be available on SunNXT only after 60 days of its theatrical run but Ala Vaikunthapuramuloo is now available on SunNXT from its 48th day keeping this aside the Overseas Distributor of this film started publicity with a tag that “You won’t see this film on Netflix or Amazon Prime” which helped the movie to have a excellent run and even became a Non-Baahubali grosser in USA. But today shockingly Ala Vaikunthapuramuloo is also available on Netflix simultaneously and audience started blaming Overseas Distributor for this. But according to our sources the PR team and Producers played these cheap tactics for better collections and there is no information provided to Distributor also. Most of the moviemakers have stopped to sell digital rights to leading OTT platforms seeing Ala Vaikunthapuramuloo success which could benefit their film. Will the audience believe further if the promote their film in this way.
We are hiring passionate and enthusiastic content writers who can create original stories. If you are interested in full time, part time or freelancing, email us at jobs@tracktollywood.com. You need to work a 5 hour shift and be available to write articles. Kindly include your sample articles. Applications without sample articles will not be encouraged.
