Athadu’s re-release has been announced for Mahesh Babu’s landmark 50th birthday, and it also marks Athadu’s 20th anniversary. SSMB fans are planning massive celebrations for this, but there are big hurdles for the Athadu re-release.
The film has higher chances to create records in re-releases, and everyone knows that Mahesh Babu films do so well in re-releases. The top 2 grossers in re-releases belong to the superstar.
Khaleja and Murari are the top 2 grossers in Telugu Cinema’s re-releases. The fans and trade expect Athadu to set new benchmarks upon its arrival. However, Mahesh Babu’s Athadu re-release faces big hurdles.
The release timing of the film is hurting unexpectedly. If we observe, continuous biggies are being released at regular intervals from this week. Even though there are no biggies during the second weekend of August, the theater owners are said to be in a dilemma about whether to give theaters or not due to fear of damage.
We see it in many re-releases, where fans go overboard and damage the theaters. Now, with continuous films lined up before and after the release of Athadu, the theater owners seem to be in a dilemma about taking this risk.
On one hand, the Athadu re-release has huge potential, and it will bring big numbers for theaters. On the other side, the fear of damage puts the exhibitors in a dilemma.
