Article 370 starring Yami Gowtham in lead releasing tomorrow in theaters, despite not featuring any bigger stars, has garnered decent buzz due to its theme. It has already sold more than 85,000 tickets in national multiplexes for the opening day and is set to surpass the 100,000 mark by tonight. This achievement is significant, considering that many recent big-star films have failed to sell as many tickets. The main reason behind this surge in ticket sales is the PVR INOX offer priced at 99 rupees.The film is poised to make a strong start at the box office.
Apart from “Article 370,” Vidyut Jammwal’s “Crakk” has also managed to sell 50,000 tickets before its release tomorrow. Additionally, other Bollywood films have seen good bookings for tomorrow, indicating people’s interest in lower ticket prices. It is a well-known fact that high ticket prices have been detrimental to theater footfalls, affecting both small and medium-budget films. Lower ticket prices attract more audiences, ultimately benefiting the film industry as a whole.
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