Looks like the troubles for the Telugu film industry are not going to end soon. With theatres opening and film shootings resuming, it was expected that life will finally get to normal. However, the producers and exhibitors might continue to face issues even with normalcy restored.
Reportedly, AP CM Jaganmohan Reddy has asked his aides to not approach him on the issue of ticket rate slabs that he had earlier imposed.
It all started when a new GO was issued on 8th April, that directed theatres across AP regarding the prices of the tickets. As per the directives, theatres situated in Municipal Corporation, Municipality, Nagar Panchayat, and Gram Panchayat each have been given a slab for ticket prices as per the theatre class. This created a lot of trouble for the movies.
The Chief Minister is quite firm on this move and reportedly not willing to go back on the price rates. This decision has put the producers and exhibitors in a spot of bother as they will be already operating at 50% occupancy leading to low returns.
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