Gowtham Reddy, the chairman of Andhra Pradesh State Fibrenet Limited (APSFL), announced that on 30 May, fans would soon be able to see the first day, first showing of new movie releases from the comfort of their homes. He continued by saying that customers could do this by purchasing a membership, which cost Rs 99 for each movie.
This new initiative by the AP Government will be launched on June 2 in Visakhapatnam by industries minister Gudivada Amarnath. Government officials have stated that exhibitors and producers will benefit from this latest move.
“Theatre owners need not worry about the footfalls and this approach should be considered as just a theatre. Movies will be screened on APSFL only if the producer approaches us,” he added.
Several netizens have expressed a complete lack of faith in this initiative with many claiming this won’t work. In order for new movie releases to be screened on the same day as its theatrical release, the producer has to approach the government and this seems highly unlikely barring a few small movies.
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