Advertisements which steadily increased on traditional TV, are now making their way into the digital streaming space. Amazon Prime Video is all set to introduce advertisements in its content starting in 2025. This decision comes in line with Amazon’s ongoing investment in producing high-quality content while maintaining a diverse range of options for its viewers.
The company has reassured users that the advertisements will not disrupt the viewing experience. According to Amazon, there will be “meaningfully fewer ads” compared to traditional TV and other streaming platforms. The ads will be limited in nature to ensure they don’t overwhelm the viewer.
In addition to introducing ads, Amazon Prime Video will also offer an ad-free subscription option for those who prefer uninterrupted viewing. However, details regarding the pricing for this ad-free experience will be revealed at a later time.
For now, there are no immediate changes to the current cost of Prime membership, and the company has assured users that they will be informed several weeks before the ads go live. This will include instructions on how to opt for the ad-free version of the service if preferred.
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