Rajinikanth and Vijay: Leading Heroes with Strong Fanbase and Markets Across Five Southern States – Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, and Kerala. While Rajinikanth Sustains a Strong Market Over the Years, Vijay Emerges as a Competitor, Expanding His Reach in Recent Years.
At 73, Rajinikanth is in the final phase of his cinema career. Many anticipated Vijay would dominate South India in the years to come. However, Vijay recently announced his exit from cinema for politics, revealing his retirement from films in 2025.
Currently, in the Tamil industry, no other heroes have a strong South Indian market like Rajinikanth and Vijay. In Sandalwood, Yash has achieved significant success with the KGF series, but the performance of his next film in all markets remains to be seen. In Mollywood, there are no big heroes with a strong market in all southern states. While Dulquer Salmaan has a decent market, it is nowhere near the level of Rajinikanth and Vijay.
In Tollywood, several films have succeeded in Hindi belts but struggled to make an impact in Tamil and Malayalam markets. Even the biggest star, Prabhas, faced challenges in these regions. However, Allu Arjun is poised to emerge as South India’s number-one hero in the current scenario. He stands as one of the biggest stars in the Telugu states and has a strong market in Karnataka. In Malayalam, he has established his presence through consistent film releases. Notably, his film Pushpa has performed exceptionally well in Tamil Nadu
Allu Arjun’s upcoming film, Pushpa 2, is the most anticipated movie in Indian cinema and is expected to break records. Following this, he is teaming up with Tamil director Atlee, further expanding his market and poised to become the biggest hero in South India.
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