A few weeks ago, Rapido, a bike taxi app posted an AD featuring Allu Arjun. Allu Arjun plays a dosa seller, who tells his customer to book a Rapido instead of commuting in a TSRTC bus as Rapido is quicker and safer.
The actor further explains how a commuter in a TSRTC bus transforms from dosa to a masala dosa by the end of the bus ride.
This did not sit right with TSRTC MD VC Sajannar, who sent legal notices to Rapido and Allu Arjun, requesting that the ad be taken down as it shows the transport corporation in a demeaning light.
Following this, Rapido modified their ad slightly, but TSRTC was still shown in poor light according to TSRTC. Due to the ad not being taken down, TSRTC has now approached the court.
The city civil court in Nampally, Hyderabad heard the case on December 3rd, 2021, and has sided with TSRTC. The Xth Junior Civil Judge has restrained Rapido from broadcasting the AD in any form. The court has agreed that the AD is defamatory to TSRTC.
The court has also directed Youtube to block all versions of the AD.
TSRTC MD VC Sajannar has issued a warning to Rapido stating:
Anybody who is found to be flouting the said orders is liable to be prosecuted and advise them to maintain restraint in the light of the court order
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