Allu Arjun is currently working on one of the most ambitious projects of his career under the direction of Atlee. The film is said to be a large-scale sci-fi action entertainer set across multiple worlds.
In this epic visual spectacle, Allu Arjun will reportedly be seen in multiple roles. The film also features Deepika Padukone, Rashmika Mandanna, and Janhvi Kapoor as part of its star-studded cast.
Produced by Sun Pictures, the film is mounted on a massive budget of over ₹700 crore. It is not just targeting Indian languages but is also aiming at international audiences, positioning itself as a global-scale project.
Why Has Business Not Yet Begun?
Usually, films of this magnitude — like Varanasi, Spirit, or Kalki 2 — attract early business enquiries and distribution discussions even before promotional content is out.
However, surprisingly, industry buzz suggests that major business negotiations for this Allu Arjun–Atlee film have not yet begun.
Both OTT platforms and distributors are reportedly waiting to see the visual content before committing to large deals. Since this is a new genre for Atlee, many want to understand how he is handling the scale, VFX, and multi-world concept.
Teaser Planned for Allu Arjun’s Birthday
The team is planning to release the first teaser on April 8, marking Allu Arjun’s birthday. This teaser is expected to showcase the film’s visual ambition and scale for the first time.
Sources indicate that the makers intentionally want to initiate business discussions only after revealing the visuals, so that buyers can clearly assess the magnitude of the project.
Record-Breaking Pre-Release Business Expected
Given the ₹700 crore budget, the producers are expected to aim for record-breaking pre-release business.
| Aspect | Details |
|---|---|
| Director | Atlee |
| Hero | Allu Arjun (multiple roles) |
| Heroines | Deepika Padukone, Rashmika Mandanna, Janhvi Kapoor |
| Producer | Sun Pictures |
| Budget | ₹700 Cr+ |
| Teaser Date | April 8, 2026 |
Now, all eyes are on April 8. If the teaser strikes big and impresses with stunning visuals, it could unlock massive business deals across territories.
