Aha is one of the premiere Telugu OTT platforms launched in 2020. It is a jointly owned venture between Arha Media and Broadcasting Private Limited (headed by Allu Aravind) My Home Group. After the success of Aha Telugu, Aha Tamil was launched in 2022.
It’s a known fact that digital streaming platforms are having tough times financially. Despite massive viewership numbers the OTT platforms are unable to make big profits due to high prices of content. This includes movies, web series, and some other shows. Aha team invested a lot to get massive viewership and came up with Balakrishna’s Unstoppable show and many other shows as their original productions.
But now, the team is said to losing interest in handling the OTT platform due to the high risk factor involved. Aha Video is limited to small films only while other medium-budget films and big-budget films are grabbed by big platforms like Netflix, Prime Video, Disney + Hotstar, and Zee5. Apart from this Aha’s subscription price is very less compared to other OTT platforms making the operations quite tough.
They are reportedly unable to take big risks and unable to make profits. Due to these limitations, the team is now planning to sell the platform. Discussions have already started with Sony Network, Sun Network, and some giant vendors.
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