While Tollywood is one a high after the massive success of recent films like Karthikeya 2, Sita Ramam, and Bimbisara, the same can’t be said about many tier 2 heroes in the industry. Most of them are in a low phase and suffering from continuous disasters leading to buyers’ disinteres. The hero remunerations have now suffered a massive dent because of this.
Nani, Vijay Devarakonda, Naga Chaitanya, Ram , Nithin, Sai Dharam Tej, Varun Tej, Raviteja and many others are in a disastrous phase delivering multiple flops in succession. Their last few films have failed miserably at the box office as well as in bringing the audience to the theatres.
In the last few months, Nani had Ante Sundaraniki while Vijay Deverakonda had disastrous Liger. Similarly, Sai Dharam Tej faced failures with Republic and Varun Tej saw the disaster through Ghani. Ram’s The Warrior also faced a similar fate. Nithiin and Ravi Teja are also having a bad run at the box office with successive failures.
After the massive success of Krack in 2021, the Mass Maharaja had Khiladi and Ramarao On Duty that tanked at box office. Similarly, Nithiin had Macherla Niyojakavargam and Rang De which failed at box-office. He also had an OTT release Maestro which received cold response.
Most of the Heros movies are ending up with single-digit shares if the talk is bad. This has resulted in many of them slashing their remunerations for their upcoming films. A lot is riding on these heroes’ future projects and if the phase continues any further, they might have to rethink their strategy as well as hero remunerations coming down yet again.
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