The Tollywood box office has been pretty cold for a while with films failing one after other. Starting in April, new releases like Agent, Shaakuntalam, Ramabanam, Ravanasura, Anni Manchi Sakunamule, Custody, Malli Pelli, Nenu Student Sir etc. have all failed to impress the audience and brought great losses to the producers.
Barring Virupaksha, all the films have registered huge losses in all territories and this is why makers had placed hopes on a bunch of films releasing today. This week we saw the release of small-budget films like Takkar, Intinti Ramayanam, Vimanam, and Unstoppable. Unfortunately, all these films have failed and registered poor collections and extremely low occupancy all over.
With this low phase of Tollywood continuing, it’s all up to Prabhas’ Adipurush to pull the exhibitors out of the losses. The reception received by songs from the film and the new trailer has given the makers much-needed confidence ahead of Adipurush’s release on June 16th. The advance bookings and buzz for Adipurush is actually solid and it might just be the film that’ll help out the exhibitors as well as the industry.
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