Mirai is releasing in theaters this weekend, 12 September. The film is made on a budget of 60 Cr, and the team almost recovered the budget with non-theatrical rights/business itself. The film also completed the censor work recently.
Even though the film saw multiple postponements, it did not affect the buzz, as promotional content works perfectly. A very few films put the producer in a comfortable position before release, and Mirai is one among them.
This fantasy action adventure’s audio rights have been bought by Tips Music, while the satellite rights are with Star Maa, and OTT rights by Jio Hotstar.
Mirai Puts The Producer In Safe Zone Before the Release
Coming to theatricals, the makers opted for their own release by just taking advances from distributors with a total returnable basis. If the movie fetches more than 30 Cr in theatrical share, then the producer will be in a super profit zone.
Mirai Theatrical Trailer
The trade believes that the film has the potential to do much more than the estimated value, so producers can expect very big revenue theatrically with positive WOM, and it is also a pan-India release.
Coming to the censor, the movie has been censored with U/A, and the runtime is 168 minutes. The Mirai team also comes up with a good strategy of going with GO ticket prices without any hikes, and the advance bookings in Telangana opened with limited theaters as of now.
