AI Voice Use: SPB’s Family Takes a Stand Against Keeda Cola Team
In today’s fast-paced world, technology is advancing at an exponential rate, constantly pushing boundaries and breaking barriers. One such advancement is the rise of Artificial Intelligence (AI) and deep fake technology, which has opened up a whole new realm of possibilities in the entertainment industry.
However, with great advancements come great responsibility, and the recent legal notice issued by SP Balasubrahmanyam’s family against the Telugu movie ‘Keeda Cola’ serves as a reminder of this responsibility. SP Balasubrahmanyam, fondly known as SPB, was an iconic Indian playback singer who passed away in 2020 due to COVID-19 complications. He left behind a legacy that touched millions of hearts with his soulful and melodious voice.
However, the emergence of AI and deep fake technology has now posed a threat to this legacy. In a recent interview on the YouTube channel ‘Permit Room,’ SPB’s son SP Charan revealed that the producers of ‘Keeda Cola’ had used AI to replicate his father’s voice without their consent.
The legal notice sent by SPB’s family seeks an apology, and the payment of a sum of ₹1 crore towards damages and a share in the royalty for the unauthorized use of his voice. It also invites the involved parties for a meeting to resolve the matter cordially.
This move by the family highlights the need for ethical and responsible use of technology, especially when it involves someone’s legacy and intellectual property. While technology can recreate a person’s voice or appearance with remarkable accuracy, it cannot replicate the soul and emotions behind their art.
SPB’s voice was not just a collection of sound waves, but it was a reflection of his talent, hard work, and passion. Therefore, the family’s concerns are not just about copyright infringement, but also about protecting and honoring their father’s legacy and artistry.
This legal battle between SPB’s family and the producers of ‘Keeda Cola’ serves as a wake-up call for the entertainment industry. It raises questions about the potential misuse of AI technology in the future and the need for stricter regulations to protect artists’ rights.
Moreover, this incident also highlights the importance of obtaining consent from an artist or their family before using their voice or image using AI technology commercially. While there is no doubt that AI has numerous benefits and can enhance our lives in countless ways, it is essential to use it responsibly and ethically.
In conclusion, SP Balasubrahmanyam’s family taking a stand against ‘Keeda Cola’ is not just a legal battle; it is a fight to protect an artist’s legacy and the integrity of their art. As fans of SPB, let us support his family in their quest for justice and hope that this incident serves as a wake-up call for the entertainment industry to use AI technology responsibly.
SPB’s AI Generated Song in Keeda Cola
https://youtu.be/CrDDxDCX8jI?si=LZhay4F5wFRGgGLc
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